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SouthComm Names Stephen George City Paper Editor

December 1st, 2009

CONTACT:
Chris Ferrell
CEO, SouthComm
(615) 298-9833
cferrell@southcomm.com

Stephen George
(502) 895-9770 x.206 / (502) 386-4560 (cell)
sgeorge@leoweekly.com

SouthComm Names City Paper Editor

Chris Ferrell, CEO of Nashville-based media company SouthComm, announced today that Stephen George, currently editor of SouthComm's alt-weekly Louisville Eccentric Observer (LEO), will become editor of The City Paper Jan. 11.

George, who has an accomplished news background and has received more than 20 journalism awards, will shepherd the newspaper's Monday print edition as well as its daily web content.

"Stephen is an aggressive news gatherer and will help The City Paper continue to distinguish itself as an invaluable daily and weekly source of local news in Nashville," said Ferrell, whose other Nashville media properties include Business TN, Nashville Post, Nashville Scene, NFocus, Her, Medical News and Music Row.

"I am excited to join the well-established team at the Nashville City Paper, which covers the city's news, business, sports and entertainment with the kind of energy and vigor to which I've become accustomed," George said.

Founded in late 2007, SouthComm now employs more than 150 people, the majority of them in Middle Tennessee.

"The daily newspaper model continues to struggle." Ferrell said, adding that the combined City Paper/Scene readership is almost as large as that of weekday The Tennessean. "With advertisers and readers increasingly looking for next-generation sources of news, information and advertising, SouthComm is well-positioned to provide the local news and information that people in Nashville need. The key to our strategy is not the mass reach, however. It is being able to deliver specifically targeted audiences to our advertisers when they need to reach them. Few people read the whole daily paper; they read sections that appeal to them.

"We essentially are unbundling the daily. The City Paper is our brand for news and sports, the Nashville Post is our business news brand and the Scene gives us the strongest brand in the market for coverage of arts and culture. We've built out our Nashville model, and it is clearly working. Over time, we will look to replicate our work here in other cities."